Image of Vaisala´s AQ business unit has been in the space of a sensor technology manufacturer, while the marketing message purely on the superiority of the technology itself.
Out task was to create a new story, marketing strategy and concept for Vaisala’s internal business unit which specialises in Air Quality monitoring.
We flipped the AQ story to more positive, redesigned the Vaisala AQ a differentiating visual identity, and created a marketing strategy and concept for claiming thought leadership in air quality solutions.
We also refined AQ’s value proposition fitting different segments and geographies internationally.
Vaisala is a global leader in environmental and industrial measurement offering a comprehensive range of innovative observation and measurement products and services. Headquartered in Finland, Vaisala employs approximately 1,600 professionals worldwide and is listed on the Nasdaq Helsinki stock exchange.
The new identity and story has been implemented to all material, and the identity has been globally taken into use in all countries AQ business operates.
We have facilitated value proposition workshops for the AQ team and have resulted in discoveries which have had an impact on the AQ business model and value proposition.
Interested in working with us?
PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?
Burger KingHow to gain media visibility for a new app
GenelecHow to reach and engage millenial audiences?
Hotel KämpHow to react to a current topic?
Jaloviina MatkaajaFrom a viral phenomenon into a new product
Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?
A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?
Jaloviina TähdetönHow to launch a historical product with a modern twist?
RovioHow to engage the gaming community and introduce a new game to esports?
Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?
KingisHow to increase brand love?
AteneumHow to make the Finnish Art Museum more interesting to new target groups?
DocratesHow to strengthen a brand image?
LindströmHow to make a product launch the pride of the whole company?
TaaleriHow to renew the brand before the company is listed on the stock exchange?