The Finnish wealth management and financing company Taaleritehdas planned to list the company on the Helsinki Stock Exchange and to enter the global market, requiring a more international name and a fresher brand image.
We started off by defining the core of the brand and the message, as well as Taaleri’s way to communicate.
The name of the company was shortened to Taaleri, to be more suitable for international markets. The logo and the trademark were redesigned simultaneously.
Taaleri is a Finnish financial group listed on the Helsinki Stock Exchange offering wealth management and financing.
The new brand was launched in January with extensive media coverage in print, radio and digital. The launch campaign led to thousands of new visitors on the company’s new website.
According to a study by Alma Media, the image of the brand became more positive and interesting among the target group.
Listing the company on the Helsinki Stock Exchange succeeded above expectations.
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