How to make a product launch the pride of the whole company?


Lindström’s new service line based on IoT solutions needed a name and a story that would be comprehensible to both sellers and customers.


We decided to not talk about technology, as it is not the focus of Lidström’s business. Instead, we wanted to tell what Lidström Flow really represents, what the company’s vision of the future looks like and how customers benefit from the service and technology provided by Lindström.

The work was converted into different sales materials and a video.


Lindström is one of Europe's leading textile service companies with 170 years of experience in the textile industry. They offer a wide range of textile services ranging from workwear, protective equipment, mats, restaurant and hotel textiles to industrial mats and towels.

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In addition to sales, the video has been diversely used in internal events and recruitment.

The FlowAbility story has evoked pride, enthusiasm and a desire to be involved in change amongst the staff:

”This is what 170-year-old Lindström looks like!”
”This is how we renew ourselves!”
”Now I understand what flowability means!”

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