How to make a product launch the pride of the whole company?


Lindström’s new service line based on IoT solutions needed a name and a story that would be comprehensible to both sellers and customers.


We decided to not talk about technology, as it is not the focus of Lidström’s business. Instead, we wanted to tell what Lidström Flow really represents, what the company’s vision of the future looks like and how customers benefit from the service and technology provided by Lindström.

The work was converted into different sales materials and a video.


Lindström is one of Europe's leading textile service companies with 170 years of experience in the textile industry. They offer a wide range of textile services ranging from workwear, protective equipment, mats, restaurant and hotel textiles to industrial mats and towels.

lindstrom case kuva wide


In addition to sales, the video has been diversely used in internal events and recruitment.

The FlowAbility story has evoked pride, enthusiasm and a desire to be involved in change amongst the staff:

”This is what 170-year-old Lindström looks like!”
”This is how we renew ourselves!”
”Now I understand what flowability means!”

lindstrom case kuva 1
lindstrom case kuva 2

Interested in working with us?

More Cases

PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?

Burger KingHow to gain media visibility for a new app

RovioHow to engage the gaming community and introduce a new game to esports?

VaisalaHow to create a compelling story and value proposition for a new business unit?

GenelecHow to reach and engage millenial audiences?

Hotel KämpHow to react to a current topic?

Jaloviina MatkaajaFrom a viral phenomenon into a new product

Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?

A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?

Jaloviina TähdetönHow to launch a historical product with a modern twist? 

Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?

KingisHow to increase brand love?

AteneumHow to make the Finnish Art Museum more interesting to new target groups?

DocratesHow to strengthen a brand image?

TaaleriHow to renew the brand before the company is listed on the stock exchange?