This year Kingis wanted to increase brand love and became a relevant brand for target group of 15-20 year olds.
The goal was to gain position #1 in ice cream snack category.
We created new concept for Kingis called "Suurella sydämellä", which translates roughly into "with a big heart".
We started the whole concept with package and stick renewal. The sticks f.ex had little messages encouraging people to do small acts of kindness, like calling your grandma.
Then Kingis collaborated with 4 Finnish YouTubers who produced original content around the concept. The co-op included: YouTube-video, Instagram posts, visit in radio NRJ's morning show and small activation for their followers.
Besides social media we also contacted traditional media and got few newspapers to wrote about the campaign. On top of everything Superson also organized consumer promotions around Helsinki.
Kingis is a Finnish classic snack ice cream which is familiar to almost every Finn. Founded in 1980's and currently owned by Unilever.
Our campaign was success. Sales of Kingis grew 29% faster than other ice cream snacks in the category.
We gained 59% awarness rate among our target group and 78% liked our promotions.
Image factors about Kingis:
"Brightens my day" +79%
Faster growth compared to competitors
Awarness rate among our target group
Interested in working with us?
PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?
Burger KingHow to gain media visibility for a new app
VaisalaHow to create a compelling story and value proposition for a new business unit?
GenelecHow to reach and engage millenial audiences?
Hotel KämpHow to react to a current topic?
Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?
A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?
Jaloviina TähdetönHow to launch a historical product with a modern twist?
RovioHow to engage the gaming community and introduce a new game to esports?
Jaloviina MatkaajaFrom a viral phenomenon into a new product
Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?
AteneumHow to make the Finnish Art Museum more interesting to new target groups?
DocratesHow to strengthen a brand image?
LindströmHow to make a product launch the pride of the whole company?
TaaleriHow to renew the brand before the company is listed on the stock exchange?