Kämp

How to renew the 129-year-old Kämp brand?

TASK:

To renew the 129-year-old hotel brand to better communicate the whole chain, not just hotel Kämp.

Haven, St.George, Klaus K, GLO, Lilla Roberts, Kämp, Fabian.

SOLUTION:

The brand was changed to Kämp Collection Hotels and it was launched through a recruitment campaign that separately targeted a specific type of hotel manager to each hotel.

We developed a new brand identity and concept, that was later implemented through advertising, communication and a new website.

KÄMP
COLLECTION HOTELS

Kämp Collection Hotels (previously Kämp Group) is a Finnish hospitality group which consists of Finland’s most reputable hotels, restaurants and luxury spas. Kämp Collection Hotels employs over 600 hospitality professionals and its turnover in 2017 was 76 million euros. 

kamp case kuva 1
kamp case kuva 2

RESULT:

Applications were received from all over the world.

Interested in working with us?

Next Cases

KingisHow to increase brand love?

GenelecHow to reach and engage millenial audiences?

AteneumHow to make the Finnish Art Museum more interesting to new target groups?

LindströmHow to make a product launch the pride of the whole company?

DocratesHow to strengthen a brand image?

TaaleriBrand renewal

Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?