.

.

TASK:

Trump-Putin summit was going to be held in Helsinki in July 2018. We wanted to react to the major event together with Kämp. 

Our goal was to arouse international interest in Helsinki hotels and strengthen Kämp Collection’s vision ”Reason to come to Helsinki”

SOLUTION:

The world's most peaceful banner - Keep Peace [/ Ki: p / / Pi:s/]

We evoked the legend behind the Finnish word for cheers, ’Kippis’, and used the hotel’s own facade and medias during the Trump - Putin summit without taking a political stance.

We also informed the international press with accompanying photos.

KÄMP
COLLECTION HOTELS

Kämp Collection Hotels (previously Kämp Group) is a Finnish hospitality group which consists of Finland’s most reputable hotels, restaurants and luxury spas. Kämp Collection Hotels employs over 600 hospitality professionals and its turnover in 2017 was 76 million euros. 

keep peace wide

RESULT:

The advertisements activated tourists and citizens alike on social media and received praise for its cleverness.

Total media reach for the campaign was 380 million.

keep peace square 1
keep peace square 2

Interested in working with us?

More Cases

PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?

Burger KingHow to gain media visibility for a new app

VaisalaHow to create a compelling story and value proposition for a new business unit?

GenelecHow to reach and engage millenial audiences?

Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?

A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?

Jaloviina TähdetönHow to launch a historical product with a modern twist? 

RovioHow to engage the gaming community and introduce a new game to esports?

Jaloviina MatkaajaFrom a viral phenomenon into a new product

Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?

KingisHow to increase brand love?

AteneumHow to make the Finnish Art Museum more interesting to new target groups?

DocratesHow to strengthen a brand image?

LindströmHow to make a product launch the pride of the whole company?

TaaleriHow to renew the brand before the company is listed on the stock exchange?