Docrates

How to strengthen a brand image and raise the number of customers to a new level?

TASK:

The task was to brighten the brand of the private cancer
hospital, grow its reputation and gain new customers.

Target group: high-income, mainly those living in the capital
region, cancer patients and their close ones.

SOLUTION:

We updated the corporate identity, advertising and so forth,
through nationwide radio advertising and communication.

DOCRATES

Docrates Cancer Center, based in Helsinki, Finland, is a leading international treatment facility specialising in the diagnostics, treatment and follow-up of cancers. The hospital opened its doors in 2007.

At Docrates, cancer patients receive individual service under one roof throughout the duration of the treatment and follow-up.

docrates case image wide

RESULT:

85 % of people who hear the advertisements know the product / have heard of the advertised product.

44 % of people who hear the advertisements easily recognized the advertiser amongst others.

24 % of people who hear the advertisements searched for more information out of interest.

85 %

Ad Recognition Rate

44 %

Brand Recognition Rate

24 %

Follow-up Rate

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