The task was to brighten the brand of the private cancer
hospital, grow its reputation and gain new customers.
Target group: high-income, mainly those living in the capital
region, cancer patients and their close ones.
We updated the corporate identity, advertising and so forth,
through nationwide radio advertising and communication.
Docrates Cancer Center, based in Helsinki, Finland, is a leading international treatment facility specialising in the diagnostics, treatment and follow-up of cancers. The hospital opened its doors in 2007.
At Docrates, cancer patients receive individual service under one roof throughout the duration of the treatment and follow-up.
85 % of people who hear the advertisements know the product / have heard of the advertised product.
44 % of people who hear the advertisements easily recognized the advertiser amongst others.
24 % of people who hear the advertisements searched for more information out of interest.
Ad Recognition Rate
Brand Recognition Rate
Interested in working with us?
GenelecHow to reach and engage millenial audiences?
PeroniHow to raise the awareness of Peroni and get the brand associated with fashion and style?
Burger KingHow to gain media visibility for a new app
Hotel KämpHow to react to a current topic?
Jaloviina TähdetönHow to launch a historical product with a modern twist?
LindströmHow to make a product launch the pride of the whole company?
TaaleriHow to renew the brand before the company is listed on the stock exchange?
VaisalaHow to create a compelling story and value proposition for a new business unit?
KingisHow to increase brand love?
AteneumHow to make the Finnish Art Museum more interesting to new target groups?
Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?
RovioHow to engage the gaming community and introduce a new game to esports?
A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?
Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?