Docrates
How to strengthen a brand image and raise the number of customers to a new level?
TASK:
The task was to brighten the brand of the private cancer
hospital, grow its reputation and gain new customers.
Target group: high-income, mainly those living in the capital
region, cancer patients and their close ones.
SOLUTION:
We updated the corporate identity, advertising and so forth,
through nationwide radio advertising and communication.
DOCRATES
Docrates Cancer Center, based in Helsinki, Finland, is a leading international treatment facility specialising in the diagnostics, treatment and follow-up of cancers. The hospital opened its doors in 2007.
At Docrates, cancer patients receive individual service under one roof throughout the duration of the treatment and follow-up.
RESULT:
85 % of people who hear the advertisements know the product / have heard of the advertised product.
44 % of people who hear the advertisements easily recognized the advertiser amongst others.
24 % of people who hear the advertisements searched for more information out of interest.
85 %
Ad Recognition Rate
44 %
Brand Recognition Rate
24 %
Follow-up Rate
Interested in working with us?
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© 2019 Superson. Marketing & Communications Agency, Helsinki, Finland. Tietosuojaseloste / Register information.
© 2018 Superson. Marketing & Communications Agency, Helsinki, Finland. Tietosuojaseloste / Register information.