Burger King

How to gain media visibility for a new app: Restis

TASK:

We wanted to illustrate the speed and ease of Burger King’s new mobile order app Restis.

Our main goal was to get media visibility.

SOLUTION:

Stereotype goes that Finns don't do small talk. So why aren’t all services built to match this?  To serve Finns the way they’d prefer (even though they wouldn’t say it), we created something new:

The world’s first “100 % silent Drive Thru service - Silent Pick Drive”.

The customer registers into the Restis mobile app, signs in, makes and pays the order on a credit card, decides when it will be ready and picks up the order from the restaurant.

But instead of queuing and waiting at the old-fashioned Drive Thru lane, the order is delivered, by a silent yet smiling Burger King employer, directly into the customer vehicle that is parked on the specific Silent Pick Drive area.


RESTEL

Restel Oy is a Finnish restaurant company with about 170 restaurants and employs over 4,000 professionals. Restel operates f.ex BURGER KING® and Taco Bell chains in Finland. 

  

BK-Sillent-Pick-Drive-titles

RESULT:

Silent Pick Drive fastens the ordering process on average 7 to 8 minutes.

42 media hits globally from The Drum (biggest marketing website in Europe) to local Finnish newspapers.

PR-Value: ~1 000 000 €
Reach: ~ 20 000 000 

7-8 min

Faster ordering process

1 000 000

PR-Value

20 000 000

Reach

BK-Silent-Pick-Drive-Square-restis
BK-Silent-Pick-Drive-Square-silence

Interested in working with us?

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