BULE­VARDIN KULMA

How to re-brand one of the most iconic buildings in Helsinki?

TASK:

Increase the attractiveness of the historic house and its surroundings, located in the center of Helsinki and increase the occupancy rate of the property.

SOLUTION:

We decided to create a completely new name for the house, as the Rake House no longer symbolized an iconic location for the people.

Giving the house a completely new name made it more concrete to point out the location of the house and its valuable and trendy role in Helsinki.

Meanwhile, We also made a new website, a high quality magazine-like brochure and a new visual identity for Bulevardin Kulma

BULEVARDIN KULMA

Bulevardin Kulma is a prime real estate complex in the best business location in Helsinki at the addresses Bulevardi 2-4-6 and Erottajankatu 4.
The property has been modernised to the highest standard, offering versatile spaces that create the perfect premises for business operations and customer meetings,

bulevardi image wide

RESULT:

The new look has been featured in Locus, one of the most notable magazines in the real estate industry, amongst others.

Unfortunately there are no vacant premises for rental in the house at this moment.

bulevardi case image square1
bulevardi case image square2

Interested in working with us?

Next Cases

KingisHow to increase brand love?

GenelecHow to reach and engage millenial audiences?

AteneumHow to make the Finnish Art Museum more interesting to new target groups?

Kämp Collection HotelsHow to renew the 129-year-old Kämp brand?

LindströmHow to make a product launch the pride of the whole company?

DocratesHow to strengthen a brand image?

TaaleriBrand renewal