Ateneum

How to make the Finnish Art Museum more interesting to new target groups?

TASK:

Ateneum art museum was celebrating its 125th birthday with a solid existing client base. Our task was to think how Ateneum would attract new target groups to visit the exhibitions, but still remain relevant for the core audience.

SOLUTION:

An omni-channel solution that emphasises online engagement and uses the museum and its surroundings as a media.

ATENEUM ART MUSEUM

Ateneum is an art museum in Helsinki and one of the three museums forming the Finnish National Gallery. It has the biggest collections of classical art in Finland.

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RESULT:

Superson has planned the exhibitions’ marketing communications actions together with Ateneum since 2014.

Ateneum has exceeded the exhibition-specific visitor targets since 2014.

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