Ateneum

How to make the Finnish Art Museum more interesting to new target groups?

TASK:

Ateneum art museum was celebrating its 125th birthday with a solid existing client base. Our task was to think how Ateneum would attract new target groups to visit the exhibitions, but still remain relevant for the core audience.

SOLUTION:

An omni-channel solution that emphasises online engagement and uses the museum and its surroundings as a media.

ATENEUM ART MUSEUM

Ateneum is an art museum in Helsinki and one of the three museums forming the Finnish National Gallery. It has the biggest collections of classical art in Finland.

ateneum case kuva wide

RESULT:

Superson has planned the exhibitions’ marketing communications actions together with Ateneum since 2014.

Ateneum has exceeded the exhibition-specific visitor targets since 2014.

ateneum case kuva 1
ateneum case kuva 2

Interested in working with us?

More Cases

GenelecHow to reach and engage millenial audiences?

Jaloviina TähdetönHow to launch a historical product with a modern twist? 

LindströmHow to make a product launch the pride of the whole company?

KingisHow to increase brand love?

DocratesHow to strengthen a brand image?

TaaleriHow to renew the brand before the company is listed on the stock exchange?

Bulevardin KulmaHow to re-brand one of the most iconic buildings in Helsinki?

A-LehdetHow to renew an iconic Apu brand through actions that move every Finn?

RovioHow to engage the gaming community and introduce a new game to esports?

Hotel KämpHow to react to a current topic?

Neste Rally Helsinki BattleHow to activate a sports sponsorship to the max?

VaisalaHow to create a compelling story and value proposition for a new business unit?