Angry Birds: How to build hype around The Angry Birds Movie?

Task: Hype and launch Rovio's Angry Birds Movie on their home turf.

Challenge: Get the audiences feel that this is the movie of year.

Solution: Reach the audiences outside the movie theatres with creative use of OOH.

Results: 150.000.000 $ during opening weekend worldwide

More info: samppa.vilkuna@superson.fi, Angry Birds Movie Trailer