Sony Mobile: How to 10-fold market share in 2 years?

Task: To grow sales rapidly.

Challenge: A declining market share in a fiercely competitive market.

Solution: Focus to retail marketing, engagement and PR.

Results: Substantial sales growth and a market share that 10-folded from 2012 to 2014

Links: http://www.sonymobile.com/fi/

More info: samppa.vilkuna@superson.fi